digital solutions

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Brand Identity & web design

Designing new naming and online experience for the laser cutting technology brand Stykka

Stykka

Repositiong a brand & its digital presence

 

DESCRIPTION

Cotter is a seven-year-old company based in Copenhagen. They have the last technology in laser cutting and a their clients consisted of well-known designers, architects and engineers, and larger brands like Carlsberg or institutions like the City of Copenhagen.

CHALLENGE

They needed a new brand experience that could open the service to any person that wants to build something, not just those who know how to use industrial design tools.

TEAM

I worked on this with identity designer Andrew Weber, as well as the Stykka CTO, a fantastic programmer. We had fun exploring new ideas and telling their story. Through the process I became a huge fan of their work and actually used their service to create a unique art piece of my own.

PROCESS

  • User research

  • Prototype

  • User flow

  • Prototypes & Validation


 

From Cotter to Stykka

Transforming a brand to fit a new story meant to work with naming, visual language & digital product experience.

 
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The key strategy of their website was using case studies as inspiration. Strong examples were necessary for a creative service which is half ‘do it yourself’ and half ‘we’re here to help’.

 
 
 

Do you need to change the identity of your product or service?

 
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Four case studies showing my process and skills in strategy design, user experience, interface experience, visual design, web development, digital photography, art direction and creative solutions in general.